Ted Persson


Design Partner at EQT Ventures

Ted is EQT Ventures’ Design/UX/Brand Partner. In this role, he helps portfolio companies with product development and design, branding and marketing.

Prior to joining EQT Ventures, Ted co-founded a number of successful digital agencies, including Speedway Digital Army (1997), Abel & Baker (1999) and Great Works (2002). Great Works has been part of the North Alliance (NOA), Scandinavia’s leading communications and technology network, since 2014. While at Great Works, Ted also co-founded Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard.

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