Katherine Manderfield


Director of Content Strategy, T Brand Studio at The New York Times (Largest Circulation Newspaper in US)

Katie Manderfield is the Director of Content Strategy at The New York Times’ T Brand Studio, where she heads up Story Mining engagements and custom creative work for brands. She’s led many aspects of brand storytelling from pre-sale and strategy to editorial execution as a video producer, editor and strategist, working with brands like HP Inc., Macy’s, Nike, Charles Schwab and more.

Prior to The Times, she was at WPP’s Group SJR as a senior editor, digital strategist and thought leadership specialist for brands including the Motion Picture Association of America, TED Conferences and Levi Strauss & Co. Katie holds an MFA in critical studies from California Institute of the Arts and a BA in philosophy from the University of San Francisco.

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